One of the biggest reasons why people start a home based business, is because a successful home based business offers great financial freedom and time freedom, which many people wishes for.
However, as high as 95% of people are not achieving the success they want in the home business. After all the research I have done on the failures of people in the industry, i have found out the Top 5 reasons why people fail.
1. Choosing The Wrong Partners.
First of all, they chose the wrong partners to build their business. They chose a wrong company to partner with, they chose a wrong team to work with, and last of all, they chose the wrong mentors and leaders too.
They are not choosing a company that is stable and have a growing track record. Most often, they chose companies which have just started and have a high risk of failure. As statistics have shown, 80% of businesses fail in the first 5 years, and another 80% of business fail in another 5 years. In total, only 4% of businesses survive the 10-year period. Hence, choosing a company of at least 5 years to partner with is important in your home business.
They also did not partner with a right team to build their business. A team is crucial for success in home business, because you can get more things done within shorter period of time. If you lack a team, or a team which doesn’t provide support for you, you will be doing business all by yourself, and get burn out easily.
Partnering the wrong mentors will bring you down to failure too. You do not want to partner with leaders who are always moving from companies to companies too. You have to partner with mentors who are committed to your success, and not mentors who are using you as their money-making machine.
2. False Expectations
Because of the huge income potential that the home business industry offers, many people thought that high income can be attained easily. But it’s wrong! They need to work hard to achieve the high financial income they want.
When they don’t see money coming in the first few months, they claim that the business is not viable or not working for them, and hence they quit. However, little did they know that they have to put in effort, and the huge income they want to receive will come after at least 3-5 years in business!
3. Lack of Marketing Training
New home business owners do not know how to market their business the right way. They do not know to promote, without being seen as a spammer or pest by prospects. They do not know how to generate constant amount of leads into their business, as a result, their business cannot grow.
What’s important for success in home business, is to know how to market and promote their business effectively and attract quality prospects into the business. All businesses grow because of marketing, and this includes home businesses too.
4. Wrong Mindset
Many of the home business entrepreneurs build their business part-time, while working in their day job. However, many also bring their ’employee-mindset’ with them into home business. As stated in reason number two, they have false expectations, and expect huge money to be made in short periods of time.
Another wrong mindset they have, is they believe that they can do all things by themselves. They lack a learning attitude, which is to be humble and learn from mentors in their team. Their mentors are willing and committed to teach them, however, many of them always want to do ‘their own way’ and refuse to listen to the action steps laid out by their mentor. As a result, they are not implementing the proven methods to success, and hence, failure is inevitable. And this brings me to the final reason.
5. Lack Of A Proven System
Yes. A proven working system is crucial to your home business success. You want to have a system of building your business and helping others build their business too! If you lack a system, you do not have a simple plan of doing things, and your business will be in a mess after a short period of time. You will find yourself working at unproductive things and not producing results.
A system that is simple and easy to follow creates the foundation for a successful business. All successful businesses grow and multiplies because of a proven and working system, and there is no exception for a home business not to operate without a system.