Ever wondered how newspapers choose which current events to write about? It can get confusing sometimes, especially for those not involved with such publications directly.
If you write in any professional (even semi-professional) capacity, you will likely end up in a project, at least once or twice, where you’ll have to write about news stories. Whether it be something as informal as an upstart blog, as simple as company newsletter or as high-profile as a glossy national magazine, recognizing news items worthy of seeing print could play a part in your on-the-job duties.
Different publications use their own criteria for deciding which items should be published. Generally, though, the following items are ones you want to consider:
Relevance. Is the story relevant to your audience? Stories regarding a business that’s marginally related to your own is probably of no interest to your office newsletter’s readers, but ones about a client could prove intriguing.
Timeliness. Is it recent? Timing is crucial to news. If it’s old, there’s a good chance your readers have already heard of it.
Complexity. This one’s tough, but it’s true. The more complex a news story, the less likely people will read it. You know why you use a writing software to clarify your work, right? Because the less muddled it reads, the less troublesome it is to digest. Folks like simple explanations, so give priority to stories that can easily be understood.
Unexpectedness. If it’s unexpected, it’s likely news. An unlikely sporting event winner, a sudden typhoon and an 8-year old art protege are all newsworthy because no one sees them coming.